Owner of the hill which Omri bought for two silver talents. On it Omri built Samaria (Shomeron, Hebrew), named from Shemer Shomer, the form in 1 Chronicles 7:32, answers better to the name Shomeron than Shemer (1 Kings 16:24).
Bibliography Information Fausset, Andrew Robert M.A., D.D., "Definition for 'Shemer' Fausset's Bible Dictionary". bible-history.com - Fausset's; 1878.